In a first for British football, the EFL (English Football League) has joined forces with Sky Sports to live stream the EFL Cup Round One draw as a Facebook Live event, providing millions of fans at home and abroad the chance to watch the draw unfold wherever they may be.
Taking place at 1pm on Wednesday, fans eager to see where the road to Wembley begins for their club can watch the stream on the official EFL Cup Facebook page, as well as Sky Sports’ Facebook page, skysports.com and the Sky Sports app.
Round One of the re-named cup competition includes 70 of the 72 EFL clubs this season, with the draw being seeded as well as regionalised on a north/south basis. Seedings are based on club finishing positions in the league last season.
The draw will be broadcast live from Sky Sports’ studios, with the event hosted by Tom White. Former Manchester United, Queens Park Rangers and England player Ray Wilkins will be tasked with making the draw. The activity marks the first time a major football cup draw has been streamed as a Facebook Live event.
Commenting on the new EFL Cup Round One draw format, Drew Barrand, Marketing Director of the EFL, said: “Facebook Live hadn’t even been launched when we did last year’s Round One draw, so this really is a great opportunity for us to do something different to ensure as many fans as possible can engage with our competitions.
“The Round One draw is not usually broadcast and traditionally just announced as a list but with our Facebook network of official EFL and club pages having a combined audience of over 15 million fans it is a natural platform for us provide content like this.”
Town will be in the Non seeded North draw.