Grimsby Town Football Club teamed up with The Fan Experience Company last month to launch a fan survey to gauge the feedback of our supporters following the recent change of ownership.
Darren Young of The Fan Experience Company worked alongside staff at Grimsby Town Football Club to build the survey prior to its launch in May.
"There is no better way to engage with fans than to ask their opinion in the first place, so we were delighted when the new ownership team at Grimsby Town asked us to support them with this fan survey.
"The survey was open for three weeks in May and it gathered a fantastic 4,663 responses with fans typically taking 17 minutes to complete it. This demonstrates the amount of thought that went into supporters' feedback, ideas and suggestions and many of them are summarised in the initial findings document that we've produced."
Following the initial analysis of the survey results, a number of headline action points have been highlighted which include the following below. You can access the initial report by clicking HERE.
An overwhelming proportion of our supporters stated that they prefer to use the club's official website or social media to be kept informed about the club, with 62% of supporters thinking that an increased social media presence will improve the club's communication.
A vast majority of our supporters stated that they were interested in the community as well as the team's results, with over a third of respondents stating that it was of equal or more importance. In addition, 80% of supporters would like to see more community visits by the manager or players. Our Grimsby Town Sport & Education Trust (GTSET) has a fantastic bond with schools in the local community and regularly hold events and visits with members of our first team.
Taking the results into consideration, we understand that the work carried out by the Trust is not publicised as well as it could be. With this in mind, we have committed to working even closer with GTSET to ensure all their hard work and efforts are promoted as much as possible.
The Mariners Trust
95% of respondents felt that the Mariners Trust should be the voice of the fans on the Board, with two-thirds of supporters stating this was the most compelling reason to join in the future, 75% of respondents felt the Trust should be involved in improving the matchday experience.
Members of the Mariners Trust are working hard to improve the matchday experience for supporters at Blundell Park. Work continues on the Fan Zone located between the Young's Lower & Osmond Stands.
Mariners Trust & GTFC Board Member, Dave Roberts had the following to say about the work going on and the dedication shown by members of the local community.
"We are really excited with the progress of the Fan Zone and we cannot wait for our supporters to come and enjoy a great pre-match experience from this season.
"I would also like to extend a huge thank you to local businesses who have donated materials and staffing free-of-charge, as well as our fantastic army of volunteers who have donated their time to help us progress. As well as the Fan Zone, we are also looking at a number of other projects to help improve the experience for our supporters here at Blundell Park and we look forward to sharing those in due course".
One of the highlight points of the survey was that less than 20% of our supporters thought that the quality and choice of food and drink was of a good or excellent standard. We have listened to your points and concerns relating to the refreshments and have started talks with a number of caterers based locally to bring you a wider range of food and beverages ahead of the 2021/22 campaign.
Once the 2021/22 campaign gets underway, COVID 19 will have stopped fans attending football at Blundell Park for 17 months. We understand that people may remain cautious and still expect certain protective measures in place. The fan survey showed us that 40% of our supporters are not as confident as they were before the pandemic, with 27% of supporters saying that they will only come to games when they feel 100% safe.
We are committed to ensuring that Blundell Park is as safe as possible once we can welcome back supporters to fixtures and understand that despite restrictions set to be removed prior to the start of the season, supporters will expect certain procedures to remain in place.
Over the coming weeks, we will continue to analyse the results of our survey and will communicate our findings in due course. Chief Executive Officer, Debbie Cook has thanked those who took the time to complete our fan survey and is committed to putting plans into action.
"I am overwhelmed by the fantastic response to the fan survey. Thank you to everyone who took the time to give us their views. This Club is nothing without its fans. We're listening and we're committed to improved communication."